Local Aussie startups reaching new markets with creative branding
Gone are the days when the world of entrepreneurship was ruled by men in Australia. Though Aussie female entrepreneurs have not outnumbered their male counterparts, they have managed to dominate certain areas of business i.e. departments that require creativity like branding and promotions. As of 2021, 35% of entrepreneurs in Australia are women. The percentage is significantly higher than in the past with half of the female entrepreneurs entering the industry in the last decade. With the massive influx of female entrepreneurs in the Australian market, the market has become more creative and colorful.
The increased prominence of women in the business sector is accompanied by more creativity in branding and promotional campaigns. Though the theory of women having stronger visual perception than men may not be supported by ample scientific evidence, there’s no doubt that women tend to have a larger and more elaborate color vocabulary than men. In 2021, we have seen many Aussie women leveraging their elaborate color vocabulary to make money. Many local Aussie startups owned by women are reaching new markets with creative branding and marketing campaigns. Here are the three most prominent Aussie female entrepreneurs who started this gender revolution in the Australian entrepreneurship sector:
Melanie Perkins
Melanie Perkins is the CEO and co-founder of the billion-dollar Aussie tech startup that provides the best digital marketing tools to hundreds of thousands of businesses and entrepreneurs worldwide. She launched Canva, a graphic design tool, back in 2013 and has managed to make it one of the world’s most widely used graphic design software. Perkins is one of the most successful entrepreneurs in Australia. The current foothold of women in the Australian market is very much attributable to female entrepreneurs like Perkins whose courage, diligence, and perseverance encouraged hundreds of Aussie women to launch their startups.
Katie Page
Katie Page is the CEO of a multinational retailer of furniture, bedding, and electronics based in Australia. The mastermind behind the transcontinental success of Harvey Norman Holdings Ltd. is Katie Page. The 21-year long career of Page inspired confidence and courage in hundreds of female entrepreneurs across the country.
Kayla Itsines
Kayla Itsiner is an Australian entrepreneur who developed the world’s most widely used fitness app, Sweat. At the mere age of 29, Kayla Itsiner has reached the zenith of success in the world of business. In 2016, she was included in the list “30 Most Influential People on the Internet” by the Times.
In 2021, we have seen many Aussie women launch their startups. Many local Aussie startups owned by women are entering the global market with creative branding and promotions. Fortunately, there are amazing print-on-demand services available in Australia. Aussie startups rely on branding tools like personalised stickers, custom labels, etc. to make their brand stand out in the market.
