SUSTAINABILITY START-UP LAUNCHES WITH SUPPORT FROM MAJOR BRANDS
Sustainable Choice empowers Australians to spend more consciously – and big brands have already signed on to show their commitment to the planet and their consumers
As the climate emergency floods our newsfeeds, Australians urgently change behaviours to reduce their environmental impact. One Melbourne company is enabling this movement with an innovative online platform designed to empower thoughtful consumption.
Leading companies Bared Footwear, Simplot Australia, Unicharm (BabyLove), Energy Locals and Snooze have signed as foundation members of Sustainable Choice, a website committed to being a destination for sustainability information, publishing the sustainability commitments, actions and products of leading Australian brands.
As early adopters of the platform, these organisations are showing their commitment to their sustainability journey, providing customers with clear and accessible information about their products and environmental trajectory. Recent studies demonstrate 61% of people want more information to help make better sustainable choices, and 84% say sustainability is important when making purchase decisions.
Sustainable Choice is committed to representing businesses across all industries – whether FMCG, fashion, energy, construction, homewares and much more. This variety gives consumers unlimited potential to make informed choices about the brands and business they support every day.
“Rather than scouring the internet for information, Sustainable Choice offers a go-to hub that centralises brands’ sustainability efforts and environmental information.” founder Kiarne Treacy says.
“Whether looking for more environmentally conscious products, information on responsible disposal and waste reduction, or simply wanting to support more thoughtful brands, it’s an impartial platform that allows consumers to know exactly what they’re buying. The platform allows brands to provide detailed information and product traceability helping consumers decode the environmental claims and green symbols that are increasingly appearing on packaging and in advertising.”
As a recently certified B-Corp business, Bared Footwear joins because of their aligned mission in sustainable business and product practices, and a desire to connect with ethically conscious consumers. As a brand that equally values product quality and sustainability,
Sustainable Choice allows Bared to reach partners, suppliers and customers who are equally invested in evolving in the sustainability space.
“We believe in companies who are trying to do the right thing when it comes to sustainability. We loved the idea that Sustainable Choice gives the power to the consumer, helping them to be educated and informed when trying to shop consciously,” Bared Footwear’s Head of Product and Sustainability, Georgie Chipp, says.
“When it comes to sustainability as a consumer it is often hard to know where to start and that is where we believe Sustainable Choice as a platform makes that journey a little easier and less daunting.”
Brand members hold self-editable profiles to showcase their commitments, goals and timelines, initiatives, actions, featured sustainable product listings, responsible product disposal information, articles and stories, and environmental memberships and accreditations.
“This platform is for every Aussie consumer, from household shoppers to enterprise businesses. Any person or business who wants to start voting for a better planet needs to start by making more informed choices about the brands, products and services they support. Whether you’re fighting for climate action, ocean sustainability, waste reduction, or simply wanting to leave a lighter footprint from your grocery trips - this is for you.” founder Kiarne says.
To join the movement in making better choices for a sustainable future, visit: sustainablechoice.com
More about Sustainable Choice
Sustainable Choice is a privately funded organisation with a mission to “impact radical sustainable change in mass market consumption.” The platform has three core values: it is independent, impartial, and transparent. Sustainable Choice accepts brand members who have made a public commitment to environmental sustainability to help Aussie consumers make better, informed choices. Kiarne Treacy, founder and CEO of Sustainable Choice and KT Marketing, has over fifteen years of extensive professional experience. She’s a passionate, creative leader with a passion for a sustainable climate and future.