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Women in Business



SUSTAINABILITY START-UP LAUNCHES WITH SUPPORT  FROM MAJOR BRANDS 

Sustainable Choice empowers Australians to spend more consciously – and big brands have  already signed on to show their commitment to the planet and their consumers 

As the climate emergency floods our newsfeeds, Australians urgently change behaviours to reduce their environmental impact. One Melbourne company is enabling this movement with an innovative online platform designed to empower thoughtful consumption. 

Leading companies Bared Footwear, Simplot Australia, Unicharm (BabyLove), Energy  Locals and Snooze have signed as foundation members of Sustainable Choice, a  website committed to being a destination for sustainability information, publishing the  sustainability commitments, actions and products of leading Australian brands. 

As early adopters of the platform, these organisations are showing their commitment to  their sustainability journey, providing customers with clear and accessible information  about their products and environmental trajectory. Recent studies demonstrate 61% of  people want more information to help make better sustainable choices, and 84% say  sustainability is important when making purchase decisions. 

Sustainable Choice is committed to representing businesses across all industries – whether FMCG, fashion, energy, construction, homewares and much more. This variety  gives consumers unlimited potential to make informed choices about the brands and  business they support every day. 

“Rather than scouring the internet for information, Sustainable Choice offers a go-to  hub that centralises brands’ sustainability efforts and environmental information.”  founder Kiarne Treacy says. 

“Whether looking for more environmentally conscious products, information on  responsible disposal and waste reduction, or simply wanting to support more  thoughtful brands, it’s an impartial platform that allows consumers to know exactly what  they’re buying. The platform allows brands to provide detailed information and product  traceability helping consumers decode the environmental claims and green symbols that are increasingly appearing on packaging and in advertising.” 

As a recently certified B-Corp business, Bared Footwear joins because of their aligned  mission in sustainable business and product practices, and a desire to connect with ethically  conscious consumers. As a brand that equally values product quality and sustainability, 

Sustainable Choice allows Bared to reach partners, suppliers and customers who are equally  invested in evolving in the sustainability space. 

We believe in companies who are trying to do the right thing when it comes to  sustainability. We loved the idea that Sustainable Choice gives the power to the consumer,  helping them to be educated and informed when trying to shop consciously,” Bared  Footwear’s Head of Product and Sustainability, Georgie Chipp, says. 

“When it comes to sustainability as a consumer it is often hard to know where to start and  that is where we believe Sustainable Choice as a platform makes that journey a little easier  and less daunting.” 

Brand members hold self-editable profiles to showcase their commitments, goals and  timelines, initiatives, actions, featured sustainable product listings, responsible product  disposal information, articles and stories, and environmental memberships and  accreditations. 

“This platform is for every Aussie consumer, from household shoppers to enterprise  businesses. Any person or business who wants to start voting for a better planet needs  to start by making more informed choices about the brands, products and services they  support. Whether you’re fighting for climate action, ocean sustainability, waste  reduction, or simply wanting to leave a lighter footprint from your grocery trips - this is  for you.” founder Kiarne says. 

To join the movement in making better choices for a sustainable future, visit:  sustainablechoice.com 

More about Sustainable Choice  

Sustainable Choice is a privately funded organisation with a mission to “impact radical  sustainable change in mass market consumption.” The platform has three core values: it is  independent, impartial, and transparent. Sustainable Choice accepts brand members who  have made a public commitment to environmental sustainability to help Aussie consumers make better, informed choices. Kiarne Treacy, founder and CEO of Sustainable Choice and  KT Marketing, has over fifteen years of extensive professional experience. She’s a  passionate, creative leader with a passion for a sustainable climate and future.

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